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Strategic Communications


Behind every successful communications initiative is great content and a smart strategy informed by careful research. That’s nothing new.

What’s changed is how we make the message resonate. When a shrinking media universe makes it tougher than ever to get noticed.

But nearly every day another social platform emerges. Which means a new channel for deep tech B2B clients to deliver their message directly to those they need to impress. Alternative routes to build mind and market share. Affordable ways to stand out.

Inspired by the myriad distribution channels, many clients have become their own “media company”. And they’re tapping Genuity for strategy, expertise, and meaningful content to shape high-impact communications programs like these:

  • Global strategic positioning for technology startups

  • Technology & competitive positioning strategies

  • Company, technology & product introductions

  • Messaging strategies and outreach for major technology announcements

  • M&A and IPO communications

  • Issues and crisis communications

  • Employee and customer communications

  • Diversity & inclusion communications

  • Community building through social media campaigns

  • Corporate social responsibility and community relations


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